Before you sit down to write your blog , you`ve got to determine exactly who your audience is. This is a master key to getting results from blogging .
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?- What kind of appeals will your target market respond to?
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